Picking the right jewelry has the power to transform the look and feel of your entire outfit. Dainty minimalist ring or cocktail ring? Simple studs or chandelier earrings? Choker, princess necklace, or long rope necklace? These are the decisions that we usually consider, but how often do we stop to wonder about how our jewellery was made? – Where did the materials come from? Whose hands has it touched? What environment was it made in? Whose lives has it affected? How long was it made to last?
The fact that you have found your way here shows that you care – even just a little – about where your money goes.
In a world where consumers are faced with so much choice, it is important to put your money into businesses that do their best to create a better world. Money is an exchange of energy and putting your energy in the right places can create a revolution.
The fast fashion industry has brought about a culture of repeatedly buying poorly-made ‘trendy’ jewellery that is thrown out after a few wears, wasting resources and exposing ourselves and the producers to toxic materials along the way. Thankfully, the increasing global focus on sustainability in the fashion industry has also raised questions about the environmental impacts and ethics of the jewellery that we adorn ourselves with.
As a brand we are trying to make positive changes on our environment, and raise as much awareness as we can in the process. We’re constantly taking steps to improve environmental and ethical processes, so we can be as sustainable as possible – from our jewelry to our packaging.
In the beginning, I was driven by wanting to suceed as a young woman in the business industry, but through time I am definitely more driven by being good to Mother Nature and all other human beings. I want to help create the world I want to live in.